Commercial promotion of services, ideas, companies and goods is known as advertising, which plays a very prominent role in business. Advertising is carried out through various media.“Word of mouth” used to be the common form of advertising in ancient times. During the fifteenth and sixteenth century, when the printing industry was properly developed, handbills were included as a medium of advertising. In England, during the seventeenth century, newspapers started carrying advertisement for products.The medicines for diseased Europe and the increasing numbers of affordable books were the two products extensively advertised during this period. The content regulation for advertisements came into vogue due the problem of “quacks” using the new marketing method. For more info visit [http://www.advertisingresourceonline.info]During the nineteenth century, classified advertisements become very popular in the United States. They filled the pages of newspapers promoting various goods. The success of this method lead into another form of advertisement known as catalogues. The first advertisement agency was established in Philadelphia during 1843.Tempting the consumers with advertisements, which carried their messages with shine using modern and scientific approach, came into effect in 1960s.
The advent of cable television and MTV in the 1980s and 90s, saw the introduction of music videos to promote goods using consumer tunes. Subsequent developments lead to exclusive channels such as Home shopping network and Shop TV exclusively for advertisements.The “dot com” in 1990s saw another new channel for advertisement in the form of Internet. This was further fine tuned by search engines such as Google, which revolutinised the business by using unobtrusive advertisements, which are relevant to the context of the text displayed in the screen.
To highlight and promote non-commercial issues such as energy conservation, AIDs, ideology, religion and deforestation are carried out through public service advertising.Media for commercial advertisements include billboards, wall paintings, flyers, television, film and radio advertisements, skywriting, popups and banners in web pages, newspapers, and bus stop bunches.Placing a product in television serials, films and sports arenas are known as covert advertisements.The TV networks charge a very high rate for commercial prime time advertisement since it is considered as one of the most effective formats of advertisement for mass-marketing products.Another recent phenomenon is advertisements sent through emails. Spam is a new word coined for unsolicited bulk email advertising. How effective this form of advertisement is left to every email users guess because most of these emails are detected by the service providers as junk and stored separately.
With different claims made in different contexts, the impact of advertising is a subject for debate.

PPC advertising (pay per click advertising), is a form of advertising whereby you pay your service provider (generally, but not always a Search Engine such as Google) only at the point that someone actually clicks on your advertisement. With PPC advertising you can keep your advertising costs down to a level you are happy with, and you are then more likely to obtain a good return from your advertising investment. Most PPC providers offer the facility to control your own daily budget up to a maximum figure that you decide.The market for PPC advertising is vast as this type of marketing is one of the quickest ways to get your website known and to reach new clients and customers. It is also one of the most simple and cost-effective methods of advertising your services or products on the internet. Although you do have to watch your spend quite closely as it is very easy to get carried away and end up spending more on the weekly budget than you can ever hope to re-coup on any sales you might get when a visitor comes to your website. How To Choose Where To Commence Your PPC Advertising?
There are many companies that offer PPC advertising, and as always you can search online for suitable forums, advertising sites and of course search engines that offer this type of advertising. I would always suggest that if you are just beginning with this type of online advertising that you start any campaign by using the well established Google AdWords.If your aim is to get more exposure for your website then PPC advertising is really worth serious consideration, as it has been proven over the last few years to be one of the most effecting advertising tools around.To see the way Google AdWords are presented, do a search on Google for anything that interests you and then pay particular attention to the results that are marked ‘sponsored results’. These will be PPC adverts, with the advertiser only paying a fee to Google when someone actually clicks on their advert – there are other search engines, forums etc where you can use PPC effectively, but I am going to concentrate on Google AdWords as it is so well established and easy to monitor for your first few campaigns. Why does Pay-Per-Click Advertising work?
PPC advertising works because people are willing to click on adverts that indicate a website will have either the information, or the product they are searching for. People also tend to trust websites that have good solid information, and if your site appears within their search results they will make the assumption that you have what they are looking for, are an informative site and they are therefore quite likely to visit. If PPC advertising was this simple, surely anyone can do it?
Yes, but with reservations. You do need to know how to do certain things, and how Google AdWords ‘scores’ the advertisers. One particular thing that you do have to watch, and watch carefully is the amount that you are paying for each of the clicks that are made on your online advertisement.You also really need to do some good keyword research to ensure that you are spending the least possible amount of money for each click you receive. Some popular general keywords can cost upwards of $2 or $3 a click, and in the really competitive markets they can go up to $30 for a single click. As you can imagine with this kind of price per click received, you will soon have a huge advertising cost if you do not keep close tabs on your campaign.You need to be able to locate less obvious but nevertheless, still searched for keywords. There is a lot of good information available to help you with AdWords and showing you how to successfully use AdWords to promote your business – whether that business is selling your own products/information, or whether you have started a business as an affiliate marketer.To succeed with an PPC campaign, you will also need to make sure that your adverts are targeted to your particular market, and once again, you must do necessary research to get this right.So to summarize PPC advertising can and does work if done in the correct way. You may want to do some specific research into how to put together your adverts, how to look for relevant keywords and how to set up your account in the best way – With this information to hand you have a really good chance of entering into the vast PPC advertising market and winning!

“A business without a sign is a sign of no business”. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that are vacant. In Television and radio they might say, “This program would not be shown or be heard without advertisement”.It is no different with internet your business needs to be advertised in other words be seen.Most Business owners understand how important advertisement is. It is through this manner that they would tell others that they are selling some products and offering services. If they didn’t advertise then they would not have sales, which in turn gives them profit to stay in business. So most people can understand the importance of advertising and spending money doing it.However, there are people who would try to steal money from advertisers and business owners by offering cheap advertisement packages and not delivering the agreed service. Business owners and advertisers should be informed of this because they would become victims of advertising scams.The scam here is when the advertiser has paid for these different kinds of services but none or some of them are not really even performed. The main point to consider here is to whom is the advertiser transacting with. To avoid being ripped off doing a background check by doing the following will help reduce your risks of being scammed.* How do you contact them can you call them, do they have live support or is it just email used. If it is just email I would be a little weary.* Where are they going to place your ad? If your selling womans shoes you certainly don’t want them advertising in the automotive section.* Find out past successful projects as evident by customers comments and testimonials. Even contact those clients because they normally have there web address advertised. See what they say about the site.* Trust your instinct if it sounds to good to be true like 1,000,000 visitors for 19.95 it probably is.Then we have the pay-per-click ad campaign this is when an advertiser would pay a certain agreed amount by the search engine developers every time a user clicks on that advertisement. This was a good idea before it was not touched by hackers who developed a certain program to automatically click on that advertisement which increases the amount to be paid by the advertiser. The next paying scheme was the “pay per action”, which is harder to hack since the advertiser would only pay the search engine developers an agreed amount every time a sale would be done on that customer.One thing is for sure, advertising in the Internet is not easy but it is certianly fun, especially when one understands fully the power of the Internet. It is not a unidirectional means of advertising like the television or radio, but it is an interactive avenue for both the advertiser and the prospective clients.Article written by George Zuwala http://www.globalcashdirect.com