These days if you don’t blow your own trumpet then you are nowhere. This is why business houses and individuals leave no stone unturned when it comes to exploiting the various advertising mediums. The advertising balloon has caught the fancy of the advertisers who are thinking of flying high with their publicity dreams with it.What is an Advertising BalloonAn advertising balloon is a balloon which has some promotional slogan or graphic, printed across it. You can spot the advertising balloon swaying in the air usually in public spaces like above the fair grounds or in a marketplace, where it would have the greatest visibility.Why Advertising BalloonAn advertising balloon in essence will provide all the benefits that can be derived from any traditional form of advertising medium. That is, a strategically placed advertising balloon with the catchiest and the most persuasive slogan will never fail to grab public attention. This will in turn lead to brand recognition, media attention and consequently the sales increasing. A celebrity endorsement with the right kind of words in the newspaper or in the electronic media will also garner the same kind of gains.On the flip side of it, like its counterparts in the print, TV, Internet and the like, the advertising balloon too cannot sell a bad product in the long run.Then why go in for the advertising balloon at all?Because, it has been researched and proven that advertising balloons command a mammoth 70% recall factor. That means that it is highly unlikely that people are going to forget your interestingly beer bottle or Harley Davidson-shaped balloon in a hurry, even after the first sighting. This is more than you can say about a TV commercial, with its notoriously fickle attention span.The advertising balloon is a stunner of sorts, in fact, not the kind of blink-and-you-miss kind of print and TV ads that dot the advertising domain these days. It is hard for you not to notice a huge balloon rocking high up in the skies and exclaim, “Is it a bird? Is it an aeroplane? No it’s an advertising balloon.” This high visibility means that the advertising balloon is one of the most popular modes of outdoors advertising.Adverting balloon, which is actually a floating billboard, can be easily transported to the requisite places.The advertising balloon projects a kind of happy and healthy image. And contrary to the popular myth that all things healthy are essentially uninteresting, advertising balloons, with their varied shapes, usually styled after the looks of the product they are featuring, make quite a visual impact. In fact, a brightly colored advertising balloon resembling a giant Mickey Mouse or an ice-cream cone has the same effect as J.Lo or Brad Pitt staring at you from the billboards.The advertising balloon commands a soaring popularity when it comes to the outdoors advertising media options, and for all the right reasons too.
Advertising balloon rentals can help provide you with an affordable promotional campaign for your business. Advertising is very important in order to establish business relationships with prospective customers. And if your business needs immediate impact, an advertising balloon rental might be something worth checking out.Any advertising balloon campaign can be easily managed. Once you have found a good advertising balloon rental and you have made your logo or brand stamped for display, then you are all ready to go. Advertising balloon rentals are very cost effective considering that you have an advertising balloon that you can use for a number of events and exhibits if you so desire.Most advertising balloons are reusable, mobile and flexible enough for a variety of advertising and promotional uses. You could be missing on something if you haven’t thought of making use of advertising balloons for your marketing campaign.Advertising balloons can have a real immediate impact on visitors or to a targeted audience on your marketing campaign. Most conventional advertising methods often lack this kind of impact. But with an advertising balloon working for you, you can be sure of getting immediate attention and provide a lasting impression in the minds of your targeted audience.It has been found out that an advertising balloon can catch the attention of a good 90 percent of people present at a balloon sighting at any one time. And among the 90 percent, 60 percent of them take the time to stop and take notice of any advertising balloon in sight.It has also been know that a good 95 percent of these people mention having seen an advertising balloon to friends and family members which can generate a kind of indirect advertising that other methods simply cannot compare to. In addition, about 90 percent of people can recall seeing an advertising balloon many, many years after.Armed with all these statistics, it is not surprising that many big companies are using advertising balloons nowadays in their corporate marketing programs. Advertising balloons have become an integral part of many advertising campaigns. Hundreds of local businesses also use advertising balloons to fulfill a wide variety of promotional goals that will help them grow.Maybe it is time that you should also consider such a campaign for your own business. You surely have everything to gain by making use of advertising balloons as one of your advertising tools for generating good business relationships with your prospects.
There are several fundamental problems facing business start-ups and chief among them is raising financial capital to support operations, production, marketing and sales. Obviously, sales are the most important activity for a business but is often at this point, with a lack of sales, when the reality sets in that without money you cannot advertise in any meaningful way. Even something as simple as classified advertising requires a meaningful advertising budget in order to test ads, fail, adjust, test, fail, adjust until you find the winning ad. When considering other advertising like newspaper ads, direct mail, radio and TV spots, advertising budgets morph into something outside the reach of most under-capitalized business owners. Even Internet advertising can be cost prohibitive, especially when you consider the “cost- per-click” and the low conversion ratios. You can have the best product or service in the world and if you cannot afford to advertise it, you won’t sell it. The exception to this statement is if you have an outside sales force, which, by its very nature, is another expensive and cost prohibitive option for a start-up. Obviously, there are exceptions to every rule but for most start-ups, these are the realities.So what can you do to raise money to advertise your wares on and off line? One answer is to form an advertising group. One of the best ways to from an advertising group is to put together a LLC (Limited Liability Corporation) which has the benefits of a corporation and approaches the simplicity of a sole proprietorship or partnership. The purpose of the LLC is to recruit investors to invest into the group for the sole purpose of advertising the product or service. Among the benefits of having such an advertising group is the fact that investment risk is shared with no single investor carrying the burden alone. Additionally, the advertising group can be active investors meaning; that the group makes advertising decision as a mastermind group, sharing the risk and rewards of decision making thereby removing the burden from you to call all the shots. It is a way for you to arrange a board of interested directors who have a direct responsibility for the success of the group. It gets the investors involved in the advertising and selling aspect of a product or service while keeping them separated from the original business. For example, you could incorporate your start-up business and hold all the stock and, incorporate the advertising group and give away 90 percent of the stock (retain 10% for yourself) in exchange for investment capital. In this way, your core business is specifically focused on operations and order fulfillment while the advertising group specializes on advertising and selling what your core business provides. You can keep 100% ownership and control of your core business and share in the ownership of the advertising group. If the advertising group fails, your core business remains intact. This way, you can set up another advertising group and try again with another group of investors. By having the investors actively engaged in the advertising decisions of the group, their success or failure is ultimately their responsibility.You will need the services of an attorney to make sure you are in legal and financial compliance with city. State and federal authorities including the FTC and SEC laws regarding stock sales. One way to overcome the cost of legal and accounting services is to offer the attorney and accountant 5 or 10% ownership in the advertising group in exchange for services (a performance agreement based on results). These two key players, if selected correctly, can help recruit investors and lend credibility to the advertising group start-up.If you would like to learn more about advertising and selling on limited budget, visit our site and go to the product menu, click on business kits and look for the business kit called “Advertising Works”. It is jammed packed with critical information to help you set up a small business advertising and marketing machine to sell, sell, sell! While you are there, check out our Smartie business E-books too!To your unwavering success!Copyright © 2006 James W. Hart, IV All Rights reserved